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Yves Rocher Releases So Elixir

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By: Jamie Matusow

Editor-in-Chief

Liquid topaz is how Yves Rocher describes its newest ultra-feminine fragrance, So Elixir, launching in April in 30- and 50-ml EDT ($58), bottles, perfumed body lotion and bath and shower gel. Designed by Catherine Lévy and Sigolène Prébois from Tsé&Tsé, the heavyweight, soft, rounded bottle was accomplished by Heinz Glas; the topaz cap—a natural extension of the bottle—is from Axilone, and the pump is from Valois. A beautiful white jasmine flower unfurls its petals on the carton, inviting you to inhale the delightful floral fragrance contained within—created by Marie Salamagne, Olivier Cresp and Jacques Cavallier—with its notes of bergamot, Damask rose, jasmine, incense extract, patchouli essence and Tonka bean.

More info: www.yvesrocherusa.com

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